About

about

Who we are

Vector Sales Advisors is a company that gives business founders, owners, CEOs, and other executives greater hope and freedom—hope that the future looks much different than their present and the freedom that comes from being able to focus on the business or personal matter most important for everyone to make a difference.

This hope, freedom, and fulfillment of your vision and objectives stems from our ability to develop your sales strategy, build your sales and business processes, and execute the plan for your organization.

Our Founder Jeff Parris

As a former professional athlete and championship football coach, Jeff leveraged those experiences into a business career as a dynamic sales leader who owned and successfully operated multiple businesses and held key Vice President of Sales positions within start-ups, mid-market and Fortune 500 corporations. Jeff knows how to lead, work with others, and drive the change necessary to get results and allow an organization to achieve its goals. Leveraging expertise across all areas of running a sales organization and within varying sizes of different organizations, Jeff helps his clients identify, create and pull the “high impact levers” that get them to desired outcomes as quickly as possible. Growing revenue, achieving profits, developing your people and creating/changing the foundation, systems and infrastructure for long-term success have been achievements for organizations leveraging Jeff’s services and firm.

He successfully helped found and lead the sales divisions for three start-up corporations, including a technology company acquired by AT&T, for a 20X valuation increase for its shareholders upon exit. He founded and operated a regional retail organization and led significant sales turnarounds at large and mid-size telecommunications companies. Jeff maintains a reputation for being a hard-charging servant leader who wins through collaboration and acting with the end in mind.

Jeff holds an M.S. from St. Cloud State University, an MBA from Northcentral University, and a BA from the University of Wisconsin-Eau Claire. Jeff and his wife Jackie have three children. Jeff enjoys coaching youth sports, fitness, financial markets, entrepreneurship, motivational speaking, philosophy, and the financial markets. He and Jackie also volunteer time doing community education and advocacy work for families and individuals afflicted with eating disorders. Jeff and Jackie welcome families to contact them for help or direction if they are struggling in this area.

What Makes Vector Sales Advisors Different?

At Vector Sales Advisors, we help you DO the things other consultants only recommend.

Build your sales process.

  • Results: we have done repeatedly and successfully the work to facilitate breakthrough sales results for the SME sector
  • Experience: extensive, prior history driving change in varying sizes and industries
  • Education: We are practitioner-oriented and execution-oriented, but our approach is based on evidence, training, and education that works. We possess the pedigree of a Big 5 Consulting Firm but work within the SME space, working closely with founders, owners, CEOs, and others to be effective.
  • Extensive large company and board room experience to help develop strategy
  • Experience selling and leading sales organizations at small and large organizations with both simple and complex solutions
  • Extensive history in recruiting and hiring sales professionals and managers
  • Expertise in training and coaching individuals and other leaders with certifications and training within the Rain Group Stephen Covey, Miller Heiman, and John Maxwell and CEB-Challenger Sales/Challenger Customer modalities
  • Prior ownership in small and middle market business
  • As an equity investor in multiple private enterprises in emerging and mature industries, I also bring a ownership and value enterprise mindset to my clients

What makes us qualified?

Jeff has done it—not just read or written a book about it but instead he has taken action to accomplish the hard work of building best in class sales organizations!  Guess what? It is not easy nor something for the novice to lead the way. Be wary of those that suggest there is a magic wand or an “easy button”—that is the first sign you are working with an unqualified party. It takes hard work, inspirational and servant leadership and, at times, tough calls and decisions.

Jeff and his team possess experience in the trenches making it happen. Over the course of 20 years building out sales organizations, he and his team learned from successes and failures, studied the wins and losses and integrated those experiences into a practice and platform built on real world leadership application. Jeff also worked alongside and for some of the brightest and most accomplished business leaders in the US as well as witnessed incredibly broken leadership within some of these same large organization. By studying, working for and alongside great, good and not so good corporate executives–He has learned from observation and experience on how to both “do” and “not do” some of the critical things to make a sales organization great. Jeff is also scholar on business and has authored original research on sales and sales training efficacy.  

At Vector Sales Advisors, we are experts in Sales. Period. You need to run your business, let us run your sales team. Jeff will build the proper sales foundation to enable sales growth in your business for years to come!

Build your sales process

What others say

We brought on Jeff Parris as an advisor and development resource to get our B2B sales channels on an accelerated growth curve. Jeff worked closely with the executive team and ownership to develop our sales strategy and go to market, as well as help with our recruiting, compensation design, and sales coaching. As a result of this collaboration and our ongoing execution, we achieved new highs in this group’s revenue achievement despite larger, industry macro headwinds. Jeff is a great resource, and we recommend working with him if your organization needs help growing and improving its sales function.
Van Johnson
GM-Urban Growler
Jeff served as our organization's sales leader during my time as CEO ….Jeff is a focused and diligent professional. Under his leadership, Jeff's team significantly exceeded assigned sales goals. Jeff also implemented the essential elements of our sales infrastructure, including our CRM and FTTH segmentation strategy and approach. He works well across his peers and is a great senior team member and works well across his peers and is a great senior team member.
Lynn Refer
CEO
I brought on Jeff as a sales and business leadership resource to spur our organization forward to a new level of growth. Jeff designed and implemented a new approach to our sales strategy and infrastructure and led the execution effort of a strategic sales team that, under his guidance, significantly exceeded sales goals. I highly recommend Jeff’s sales and business leadership and expertise to help your organization drive to new levels of growth and expansion.
Scott Bergs
CEO
We engaged Jeff for assistance with sales prospecting, how to drive an outside sales and sales acquisitions strategy, and how to manage the sales process to convert more qualified opportunities. Jeff provided us with excellent direction and support, and his direct engagement and involvement as a "hands-on" and "execution-focused" consultant-led to more client win.
Sam Romain
CEO/Founder
Jeff served as important counsel on my company's launch and early growth. His advice on strategy and structure allowed us to hit growth milestones within the initial 2 years that take similar companies in my industry up to 5 years to accomplish. Jeff served as an incredible resource at several critical crossroads in my growth, and I highly recommend him as a resource for your organization.
Alan Smith
CEO, JA Fiber
"Pragmatic Sales Leader" is the phrase that comes to mind when I think of Jeff. He not only has expertise in sales philosophy but is adept at applying it to real world problems. He has the ability to take a complex sales opportunity and break it down into small workable projects. Along with Sales, Jeff has deep understanding of Financials and Operations. He did a great job managing our sales team. His attention to detail is excellent. I can go to Jeff and ask him about a conversation that happened several months ago and he would pull up his notebook and tell me all the details Jeff would be a great asset to any organization!
Anil Konkimalla
Founder/CEO
We retained the services of J. Parris Associates...From the onset it was obvious Jeff possesses a real knack for understanding the various and universal business drivers irrespective of industry or discipline. He got to work immediately determining the strengths, weaknesses, opportunities, and threats within the organization. He proved incredibly valuable in helping us repair relationships with the company's most significant customer as well as reworking the financial arrangements between the manufacturer and its critical vendors and overall supply chain.Jeff also made a real impact with important recommendations on sales strategy, sales execution as well as an assessment of personnel with critical feedback on how to best leverage employees skill sets and other resources.
Brent Johnson
CEO, Taurus Holdings
I worked closely with Jeff….his mission was to help us get our hands around an underperforming entity that we believe had considerable upside. Jeff did a great job digging into the opportunity and representing to us what needed to get done to take this thing to the next level. Throughout the engagement Jeff displayed great patience, diligence, professionalism, flexibility and an action orientation. I recommend him for similar consulting work in any industry.
Karl Reuters
ASI Principal